This document discusses which media institution would be best suited to distribute a magazine product. It analyzes that IPC Media or Bauer Media would be good choices as they already publish similar music magazines like NME and Q that target the same 14-40 age range audience. IPC reaches many UK adults across print and Bauer has over 80 brands popular with readers of magazines like the creator's. Distributing with these major publishers could help the new magazine find similar readers and be successfully marketed.